Accomplished and highly resourceful marketing, business development and finance professional who employs creative solutions to increase brand awareness. Proven history of driving organizational growth through strategic planning with skills in social media, marketing and content strategy. A dependable, respected team player with a strong work ethic who interfaces positively and professionally at all levels.
Areas of Expertise
• Social Media Management
• Content Creation
• Copywriting
• Search Engine Optimization (SEO)
• WordPress & Web design
• E-mail Marketing
• Performance Analysis
• Marketing Strategy
• Strategic Communication & Planning
XLR8 Success, LLC | Independent Marketing Consultant
Assist with overall marketing and content strategy for company website, blog and social media accounts. Execute and coordinate marketing campaigns and analyze performance of ongoing initiatives. Devise and incorporate continuous improvements to ensure message integrity and consistency across several platforms. Conduct market research to keep up with industry standards and trends and secure strategic relationships to drive business growth.
• Play key role in the redesign, implementation and deployment of new company website
• Promote brand across social media (Facebook, Twitter, Instagram and LinkedIn)
• Write and edit copy for newsletters, events, brochures and digital marketing collateral
Accounting Principles – 4C Florida | Documentation Specialist (Contract)
Review new and existing SR/VPK provider agreements and source documentation to ensure accuracy and completion. Perform internal and external quality assurance audits of client and provider records to verify process is in compliance with 4C’s policies and provide reporting to senior management.
- Initiate provider information change processes
- Draft, revise, implement and monitor policy and procedure manuals
- Participate in the Agency’s Quality Improvement Program
Nike, Inc. | Senior Tax Accountant
Analyze and reconcile work papers for Sales/Use and Property tax audits to include fixed assets, capital expenditures, resale certificates and expenses. Implement internal audit controls to reduce financial exposure and tax liabilities and conduct reverse audits to identify excess tax payments. Reduce audit escalation and settlement periods by proactively addressing staffing requirements to meet audit deadline demands.
- Document & test processes to ensure Sarbanes-Oxley (SOX) compliance
- Review and assist in the filing of Sales, Use and Property Tax returns
- Manage setup and renewal for all Business Licenses
Serena Software | Senior Resource Analyst
Manage the scheduling and deployment of IT consulting staff of 150+ and assist in the preparation of the $16 million budget for East coast operations. Recruit, interview and verify candidate credentials and prepare staffing projections to meet customer demand. Execute Statement of Work contracts for services performed by Serena partners and set policies within the organization to increase implementation success at client engagements.
- Exceed revenue targets by building strategic partnerships and rate negotiation
- Develop individualized training plans for FTE’s to increase staff utilization
- Managed the month end accrual process for Professional Services
Merant | Accounts Payable Manager
Supervise accounting staff of 4 and manage all aspects of Accounts Payable Department. Play key role in the planning, consolidation and transition of all accounts payable records and master files in preparation of the merger between Merant Software and Serena Software. Travel to acquisition sites, coordinate and deliver SAP training for new staff members and communicate company policies and best practices.
- Supervise month-end close activities, accruals, journal entries, G/L reconciliation, analysis and reporting
- Oversee the 1099 process and perform audits on vendor master file for accuracy and compliance
- Create and maintain A/P files in accordance with Corporate Policy and Government Regulations
The Western Group | Accounts Payable Supervisor
Supervise day-to-day activities for Accounts Payable. Work with purchasing and inventory control to resolve PO discrepancies, review invoices for sales tax and vendor discounts and serve as backup support for payment processors. Prepare domestic/international wire transfers, ACH payments and manual check requests.
- Process and reconcile inter-company accounting transactions for six divisions
- Provide administrative support to Human Resources for recruitment and special projects